AMP URL, Combine With Parent URL In Google Analytics

Nov 16, 2019
Deep Dive into On-Page SEO

Welcome to JODA Digital Marketing and Publishing, your go-to resource for all things related to digital marketing. In this article, we will guide you through the process of combining AMP URLs with parent URLs in Google Analytics to ensure effective tracking of your accelerated mobile pages. By implementing this technique, you can monitor the performance of your AMPs and gain valuable insights into your audience's behavior.

Understanding AMP URLs and Google Analytics

Accelerated Mobile Pages (AMPs) are lightweight webpages designed to load quickly on mobile devices, enhancing the user experience. Google Analytics, on the other hand, is a powerful web analytics platform that helps you measure and analyze website traffic, user behavior, and conversion rates. By combining these two, you can gain a comprehensive understanding of the performance of your AMPs.

Why Combine AMP URL with Parent URL in Google Analytics?

When you combine the AMP URL with the parent URL in Google Analytics, you integrate the data for both versions of your webpage into a single report. This allows you to analyze the combined performance metrics accurately and make data-driven decisions to optimize your website's mobile experience.

Implementing AMP URL and Parent URL Combination

Now, let's dive into the steps required to combine the AMP URL with the parent URL in Google Analytics:

  1. 1. Set up Google Analytics

    2. If you haven't already done so, create a Google Analytics account for your website. Install the tracking code provided by Google on all the relevant pages, including the AMP and parent versions.

  2. 2. Enable AMP Analytics

    3. In your Google Analytics account, navigate to the Admin section and select the property for which you want to enable AMP analytics. Under the Property column, click on "Advanced Settings" and toggle the "Enable AMP" option to On. Save the changes.

  3. 3. Configure the AMP Analytics variables

    4. Within the same property settings, scroll down to the "Advanced Settings" section. Here, you can configure additional variables for your AMP analytics, such as custom dimensions or metrics that you want to track specifically for your AMPs.

  4. 4. Update the Google Analytics tracking code

    5. To ensure accurate tracking, you need to modify the Google Analytics tracking code implemented on both your AMP and parent pages. The AMP tracking code should include the necessary modifications to send the data to the same property but with the parent URL as the page field value.

  5. 5. Test and validate the implementation

    6. After updating the tracking code, thoroughly test and validate the implementation to ensure that data is being tracked correctly. Use the Google Analytics Real-Time reports to monitor the incoming data for both AMP and parent pages.

Benefits of Combining AMP URL with Parent URL in Google Analytics

By combining the AMP URL with the parent URL in Google Analytics, you unlock several benefits:

  • 1. Comprehensive Insights: Gain a holistic view of your website's performance by analyzing data from both versions of your webpages.
  • 2. Audience Behavior Analysis: Understand how users navigate and engage with your AMPs compared to the parent versions, allowing you to optimize the user experience.
  • 3. Conversion Tracking: Track conversions and goal completions across different versions of your webpages, helping you measure the effectiveness of your marketing campaigns.
  • 4. Enhanced Decision-making: Utilize accurate data and insights to make informed decisions regarding your mobile website strategy and content optimization.

Conclusion

Combining the AMP URL with the parent URL in Google Analytics is a crucial step in understanding the performance and impact of your accelerated mobile pages. By implementing this technique, you can harness the full potential of AMPs and optimize your mobile user experience effectively. Remember to regularly analyze the data, and make data-driven decisions based on the insights gained from Google Analytics.

At JODA Digital Marketing and Publishing, we specialize in providing expert insights and solutions for businesses in the digital marketing domain. Contact us today to learn more about how we can help optimize your website's performance and elevate your online presence.

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